Designing the Poster
The first step was to create the visual language for the opera. They had to be fun, colourful and interesting for a younger audience and work over a number of different applications. The series of performances were for young children so this set the tone for the illustrations, type and colours for the visual styling. We started with creating the background/texture that was going to running throughout the production design. Making sure there was depth within the galaxy shot and that the colours were correct to correspond with the set design.
We decided on the handwritten style font as we felt it was well matched to the illustration style. Using a simple colour scheme as there was a lot of information on the poster which we did not want to take away from the design with too many colours. This then set the style for the other printed and digital files.
The Printed Programme
Once all the design decisions had been made (colour palette, type treatment, textures, illustrations etc.) it was time to put it all together into a programme that would be sold at the opera.
